Luma vs Eventbrite: an honest comparison
Luma is best for polished event pages and calendars for tech and startup communities. Eventbrite is best for one-off and recurring ticketed events that want marketplace reach. Here’s how they compare on what organizers actually need.
Checked October 2026 · By the Hiive team
The short answer
At a glance
Yes Partly No? Not confirmed from official sources
Where each one wins
Luma wins on
- Polished event pages with approval-based registration and coupons.
- Calendars that work as community hubs, with subscribers and memberships.
- Blasts to guests by email, SMS, push and WhatsApp.
Eventbrite wins on
- A large discovery marketplace with paid promotion through Eventbrite Ads.
- Mature reporting across many events and an established check-in app.
- No subscription needed to remove platform fees — fees are per ticket.
Pricing compared
Luma
- Free: a 5% platform fee on paid tickets, plus Stripe fees.
- Luma Plus: US$59 a month billed annually, with a 0% platform fee, more email sends, tax collection, custom URLs, Zapier and API access.
- Enterprise: custom pricing.
Hosts in India can run free events on Luma. For paid events, Luma's help centre says it can't support Stripe accounts based in India due to technical limitations, and it doesn't support other processors such as PayPal or Razorpay.
Eventbrite
- Free events: no fee.
- Paid tickets: a service fee of 3.7% + US$1.79 per ticket, plus payment processing of 2.9% per order.
- Eventbrite Pro (email marketing): from US$15 a month.
- Eventbrite Ads are charged separately. Fees vary by country.
Eventbrite is a global platform and organizers in India can list free events. India and INR are not on the supported payout list for Eventbrite Payment Processing, so check how you would collect ticket revenue before planning paid events.
Who should use which
Luma is for
- Tech, startup and professional communities running frequent events.
- Hosts of free events who want registration, approvals and check-in.
- Organizers outside India who can accept payments through Stripe.
Eventbrite is for
- Organizers of conferences, concerts, workshops and other standalone ticketed events.
- Organizers outside India who want marketplace reach and self-serve setup.
- Free events that need registration, reminders and check-in.
Need something neither does?
Luma's help centre says it can't support Stripe accounts based in India, and India isn't on Eventbrite's payout list. Hiive pays out in ₹ and adds venue schedules, Hives and booking funnels.
Questions
Luma is the cleaner, community-flavoured choice for event pages, approvals and messaging guests, especially for tech and startup events. Eventbrite has the bigger ticketing toolkit and marketplace. Neither can currently pay out ticket revenue to organizers based in India through its own payments.
Luma: Free: a 5% platform fee on paid tickets, plus Stripe fees. Eventbrite: Free events: no fee. (as of October 2026 (US prices); check each provider for current pricing.)
Luma: Hosts in India can run free events on Luma. For paid events, Luma's help centre says it can't support Stripe accounts based in India due to technical limitations, and it doesn't support other processors such as PayPal or Razorpay. Eventbrite: Eventbrite is a global platform and organizers in India can list free events. India and INR are not on the supported payout list for Eventbrite Payment Processing, so check how you would collect ticket revenue before planning paid events.
Keep comparing
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Written by the Hiive team. We make a competing product, so every claim about another product here comes from its own website or help centre, checked in October 2026. Prices and features change — check the provider before you decide. Spotted something out of date? Email jai@hiive.club and we’ll fix it.
- Luma — pricing
- Luma Help — countries you can accept payments from
- Luma Help — download guest CSV
- Luma Help — download calendar people CSV
- Luma Help — event chat
- Eventbrite — organizer pricing
- Eventbrite Help — ticketing fees
- Eventbrite Help — processing payments for ticket sales
- Eventbrite Help — download an attendees report
- Eventbrite API